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This guide introduces specific actions that can be taken while traveling, and their impacts on local communities. It clearly summarizes ideas for achieving sustainable tourism and enriching travel experiences.
It is useful not only for travelers to reflect on their own travel behavior, but also for local governments and tourism businesses when developing systems to welcome travelers.
Covers fundamental behaviors all travelers should follow —from managing your health while traveling to preparing for emergencies like natural disasters, grounded in the principle of self-responsibility.
Explores thoughtful behaviors that protect daily life in travel destinations and contribute to local communities, such as transportation choices, mindful shopping, managing crowds, respecting children's rights, and offering support during disasters.
Introduces attitudes and actions to respect local culture, religion, history, and rules —such as etiquette in public spaces, sensitivity toward traditions, ways of interacting with locals, and approaches for deeper cultural understanding.
Provides guidance on how to protect nature and wildlife while enjoying activities in mountains, oceans, and other natural areas. Includes rules and manners to reduce environmental impact.
We are sometimes travelers, and at other times residents who welcome them. This section introduces how local residents can warmly receive travelers and actively contribute to community-based tourism development.
Aim to become
a Travel Master !?
The Touristship Certification is a recognition system, designed to help travelers learn considerate and responsible travel behaviors.
Using the Touristship Action Guide—a behavioral standard for future-minded travel— as the official textbook, participants engage in lectures, workshops, and an exam.
It is a program to learn the mindset and practice of thoughtful travel.
For Travel
Enthusiasts
By reading this guide, you'll begin to notice things you hadn’ t before, and experience unexpected joys on routes you may not have chosen before.
It will surely enrich your journeys and deepen your enjoyment of travel.
For Local
Government Officials
By referring to the checklist in this guide, municipalities can consider :
What kind of travel behavior should we guide travelers toward? What should we communicate to them? And how should we improve our systems to receive travelers?
For Tourism Industry
Professionals
As a business that welcomes travelers, this guide helps you to consider :
How can we reduce our impact on the local community? How can we contribute to the area? It also supports your thinking about how travelers behave and what kinds of travel to encourage.
For Students
Highly recommended for students interested in tourism or SDGs. While enjoying travel, students can also gain knowledge that contributes to society, the economy, and the environment.
