Speaking in Portland, USA!!
🌟News from Haruta!
Our representative, Chieko Tanaka, spoke at the Destinations International Annual Convention 2026, held in Portland, Oregon, USA.
https://destinationsinternational.org/
Destinations International is the world’s leading association for destination organizations, bringing together destination management organizations (DMOs), tourism boards, government agencies, and tourism professionals from around the globe. The annual convention welcomed around 2,000 tourism leaders to discuss the future of tourism, including destination stewardship, community engagement, sustainability, and the use of AI.
Ms. Tanaka’s session, titled “Touristship in Action: How Destinations Can Champion Responsible Travel,” introduced the concept of Touristship and our interactive Travel Quiz Event, which has been held in destinations across Japan.
Participants showed great interest in Touristship as a concept that encourages not only travelers but also local communities to build positive relationships through thoughtful actions. They also enjoyed experiencing the Travel Quiz Event firsthand.
We were delighted to receive many positive comments and encouraging feedback from participants following the session.
We sincerely thank everyone who attended and look forward to continuing to share the concept of Touristship with destinations around the world.
A Selection of Participant Feedback♪
Love the quiz! Agree we use “don’t” too much. Quiz is more positive and engaging 🙂
クイズが最高でした!私たちは「~しないで」を使いすぎ、という点に同感です。クイズの方がポジティブで、人を惹きつけますね 🙂
Great concept, congrats!
ーThis is definitely the next level of ‘responsible’ tourism.
ーHow about making it mandatory for anyone visiting Japan? …or destinations that adopted it?
素晴らしいコンセプト、おめでとうございます!
ーこれは間違いなく「レスポンシブル(責任ある)」ツーリズムの次のレベルです。
ー日本を訪れるすべての人に必須にしてはどうでしょう?…あるいは導入したデスティネーションで?
I will bring the idea of touristship back not only to my own home, but it will also come with me everywhere I visit in the future!
ツーリストシップの考え方を自分の地元に持ち帰るだけでなく、これから訪れるすべての場所に携えていきます!
Great presentation. I learned so much on how to be great stewards of our destination and involve tourist in a special way.
Thank you! Can’t wait to stay connected.
素晴らしいプレゼンでした。デスティネーションの良き担い手になる方法、観光客を特別な形で巻き込む方法について多くを学びました。
ありがとうございました!これからもつながっていけるのを楽しみにしています。
Thank you for a wonderful presentation. I work with an ad agency so I can see us thinking about how this can be integrated into a campaign.
素晴らしいプレゼンをありがとうございました。私は広告代理店で働いているので、これをキャンペーンにどう組み込めるか、社内で検討する姿が目に浮かびます。


世界中の観光関係者の皆さまと交流する中で、ツーリストシップの考え方が国や地域を越えて共感いただけることを改めて実感する機会となりました。当法人は今後も、ツーリストシップを世界へ発信し、持続可能な観光の実現に向けた取り組みを進めてまいります!!


