{"id":3806,"date":"2026-09-18T11:30:00","date_gmt":"2026-09-18T02:30:00","guid":{"rendered":"https:\/\/touristship.jp\/?p=3806"},"modified":"2026-09-18T14:13:39","modified_gmt":"2026-09-18T05:13:39","slug":"sponsornews20260918","status":"publish","type":"post","link":"https:\/\/touristship.jp\/en\/sponsornews20260918\/","title":{"rendered":"H.I.S. Co., Ltd. Becomes a Sponsor!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">General Inc. Association TOURISTSHIP (Head Office: Kamigyo-ku, Kyoto; Representative Director: Chieko Tanaka) is pleased to announce that it has entered into a sponsorship agreement with H.I.S. Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; hereinafter \u201cHIS\u201d) to support the promotion of \u201cTouristship.\u201d HIS becomes our third corporate sponsor, following DyDo DRINCO, INC. and WAO CORPORATION.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25a0Background: Reaching Travelers Directly<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since its establishment in 2019, General Inc. Association TOURISTSHIP has undertaken a wide range of initiatives, including publishing the world\u2019s first code of conduct for travelers, the \u201cTouristship Code of Conduct,\u201d which is aligned with the criteria of the Global Sustainable Tourism Council (GSTC); organizing \u201cTravel Destination Quiz Events\u201d in approximately 20 areas across Japan, with more than 30,000 participants in total; and collaborating with local governments throughout the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2023, the term \u201cTouristship\u201d has also been used by public institutions, including Japan\u2019s Ministry of the Environment and Japan Tourism Agency. Since 2025, Touristship has also been featured in junior high school civics textbooks published by Kyoiku Shuppan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, we have faced a challenge: reaching travelers themselves\u2014particularly those who are about to embark on a journey\u2014through local governments and educational settings alone. Travel agencies have some of the most direct and frequent contact with travelers. Through this sponsorship agreement, we aim to make use of these important touchpoints to introduce Touristship to travelers from the planning and preparation stages of their journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25a0Organization Overview<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">General Inc. Association TOURISTSHIP<br><a href=\"https:\/\/touristship.jp\/\">https:\/\/touristship.jp\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representative Director: Chieko Tanaka<br>Address: 91-102 Miyagaki-cho, Kamigyo-ku, Kyoto, Japan<br>Established: 2019<br>Activities: Initiatives related to the promotion and dissemination of Touristship<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25a0Inquiries<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">General Inc. Association TOURISTSHIP<br><a href=\"https:\/\/touristship.jp\/contact\/\">https:\/\/touristship.jp\/contact\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>General Inc. Association TOURISTSHIP (Head Office: Kamigyo-ku, Kyoto; Representative Director: Chieko Tanaka) is pleased to announce that it has entered into a sponsorship agreement with H.I.S. Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; hereinafter \u201cHIS\u201d) to support the promotion of \u201cTouristship.\u201d HIS becomes our third corporate sponsor, following DyDo DRINCO, INC. and WAO CORPORATION. \u25a0Background: Reaching [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/touristship.jp\/?p=3805","footnotes":""},"categories":[4],"tags":[],"class_list":["post-3806","post","type-post","status-publish","format-standard","hentry","category-news","en-US"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/posts\/3806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/comments?post=3806"}],"version-history":[{"count":3,"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/posts\/3806\/revisions"}],"predecessor-version":[{"id":3816,"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/posts\/3806\/revisions\/3816"}],"wp:attachment":[{"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/media?parent=3806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/categories?post=3806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/touristship.jp\/wp-json\/wp\/v2\/tags?post=3806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}